Privacy Policy

1. Information We Collect

We collect the following types of information:

• Business Information: Company name, website URL, location, service areas, business description, and competitive landscape details you provide during onboarding.
• Contact Information: Name, email address, and phone number of the business owner or authorized representative.
• Account Data: Login credentials (passwords are securely hashed and never stored in plain text).
• Assessment Data: Digital presence analysis results, scores, findings, and recommendations generated by our platform.
• Usage Data: Platform interaction data including pages visited, features used, and implementation progress.

2. How We Use Your Information

• To provide and improve our market authority assessment services.
• To generate personalized recommendations and implementation playbooks.
• To communicate with you about your assessments, account, and platform updates.
• To monitor and improve platform performance and security.
• To send transactional emails (assessment delivery, account notifications).

3. Data Protection

We implement industry-standard security measures including:

• Encrypted data transmission (HTTPS/TLS).
• Hashed password storage using bcrypt.
• Two-factor authentication (2FA) support.
• Role-based access controls separating admin and client data.
• Domain verification to prevent unauthorized access to business data.

4. Data Sharing

We do not sell, rent, or trade your personal or business information. We may share data only in these circumstances:

• Shared Reports: If you or your consultant generates a shareable report link, a summary view (strengths only) will be accessible via that link. Full assessment details including strategic vulnerabilities are never included in shared reports.
• Service Providers: We use infrastructure providers for hosting and AI processing. These providers process data on our behalf under strict confidentiality agreements.
• Legal Requirements: We may disclose information when required by law or to protect our rights.

5. Data Retention

We retain your data for as long as your account is active or as needed to provide services. Upon account termination, we will delete your personal data within 90 days, except where retention is required by law. Anonymized and aggregated data may be retained indefinitely for analytical purposes.

6. Your Rights

You have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data (subject to legal obligations).
• Export your assessment data.
• Withdraw consent for optional communications at any time.

7. Cookies & Analytics

We may use essential cookies for authentication and session management. We use Google Analytics (when configured) to understand platform usage. You can control cookie preferences through your browser settings.

8. Contact

For privacy-related inquiries, please contact us at [email protected].